Planning is beneficial to sporting clubs in many ways. The main aim of planning is to maintain a positive relationship between the club and its environment. Specifically, planning enables a club to:
- become proactive rather than reactive - to clarify club purposes and direction
- initiate and influence outcomes in favour of the club
- exert more control over its destiny - deciding where it wants to be in the future
- adopt a more systematic approach to change and reduce resistance to change
- improve financial performance and use resources effectively
- increase awareness of its operating environment (for example, competitors, government policy, threats)
- improve organisational control and coordination of activities
- develop teamwork off the field.
Without adequate planning, the club frequently deals only with immediate problmes and fails to consider future needs. Consequently the club:
- tends to function on a random ad hoc basis
- will never seem to have time to anticipate tomorrow's problems
- does not create conditions to deal effectively with the future.
Therefore, to overcome these limitations, a plan is necessary