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Planning is beneficial to sporting clubs in many ways. The main aim of planning is to maintain a positive relationship between the club and its environment. Specifically, planning enables a club to:

  • become proactive rather than reactive - to clarify club purposes and direction
  • initiate and influence outcomes in favour of the club
  • exert more control over its destiny - deciding where it wants to be in the future
  • adopt a more systematic approach to change and reduce resistance to change
  • improve financial performance and use resources effectively
  • increase awareness of its operating environment (for example, competitors, government policy, threats)
  • improve organisational control and coordination of activities
  • develop teamwork off the field.

Without adequate planning, the club frequently deals only with immediate problmes and fails to consider future needs. Consequently the club:

  • tends to function on a random ad hoc basis
  • will never seem to have time to anticipate tomorrow's problems
  • does not create conditions to deal effectively with the future.

Therefore, to overcome these limitations, a plan is necessary

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Did you know?

Australia's most successful Olympic event is the Men's 1500m Freestyle.

Quick numbers

233 thousand people have so far completed the ASC online coaching course.
35 thousand kilometres were swum by Petria Thomas while at the AIS.
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