Aussies rally around Matildas
The ASC's Community Perceptions Monitor survey has measured the significant national pride and engagement Australians felt during the FIFA Women's World Cup.
16 October 2023
The Matildas’ stunning home soil run at the 2023 FIFA Women’s World Cup generated significant national pride with engagement in the month-long event exceeding expectations.
Australia players celebrate during the 2023 FIFA Women's World Cup Group B match between Australia and Ireland at Stadium Australia in Sydney, Australia. Photo: Getty Images
The Australian Sports Commission’s (ASC) Community Perceptions Monitor survey, which captures public engagement and attitudes towards sport, found that more than three quarters (78%) of Australians watched, read about or listened to the World Cup.
This number is a huge increase on the 48% of Australians that had intended to, or were unsure if they were going to tune in.
Of those that followed the action, the majority (75%) saw or heard something that made them feel proud to be Australian or thought about participating in or encouraging their child to participate in sport or physical activity.
Survey respondents also strongly recognised the benefits generated by co-hosting the World Cup, with 81 per cent saying that it brought the community together. Additionally, 79 per cent believed the event enhanced Australia’s international reputation and influence.
ASC CEO Kieren Perkins OAM said the results reflect the powerful impact a major sporting event on home soil can have.
“We all saw the amazing footage of fans packing into stadiums and live sites across Australia to cheer on the Matildas, but it can often be difficult to describe the intangible benefits that can come with hosting a major sporting event,” Mr Perkins said.
“These figures show that the Matildas’ outstanding performance, paired with the opportunity for Australian fans to witness history in the flesh, can make us all feel proud and inspire all Australians to get active and enjoy the benefits of being involved in sport.”
“With the 2032 Brisbane Olympic and Paralympic Games approaching, some of these young Australians could even be the sports stars of tomorrow which is an exciting prospect.”
Similar to other major events, live television broadcasts (65%) was the most common channel used to follow games followed by TV/radio news coverage and wrap up programs.
