Play Well

Australia's Sport Participation Strategy

play well logo

Our Vision

Everyone has a place in sport.

Our Mission

We will create safe, welcoming, inclusive and fun sporting experiences achieved through six priority areas:

1. Empowering People and Organisations
Building the capability of people and organisations to meet the needs of everyone involved in sport.
2. Driving Lifelong Involvement
Foster a sporting environment that enables positive lifelong involvement in sport.
3. Activating Places and Spaces
Creating, improving, activating and better managing places and spaces to ensure everyone can have safe and enjoyable sporting experiences.
4. Building Connections
Creating a connected and collaborative sport ecosystem that supports all organisations to provide quality sporting experiences.
5. Equitable Access
Prioritising equity and choice to ensure all Australians can access sport.
6. Transforming Culture
Transforming the culture of sport in Australia to create an environment where everyone can access safe, inclusive, welcoming and fun experiences.

Industry Developed

Co-design was a central element in development of the Play Well Strategy. It has allowed us to address the unique challenges and opportunities in our sporting landscape and foster greater engagement and participation in sport across the nation.

Our co-design journey included the activities below.

Literature review
Desktop review of global strategies and relevant literature.
Project steering group
Oversight group from diverse range of backgrounds
Three face to face workshops and regular process meetings.
Public survey
Public survey with 6,600 responses providing valuable insights into the sporting.
National roadshows
Eight workshops held across Australia with almost 500 people attending.
Priority area working groups
40+ experts working to build priority areas of the Strategy.
Co-Design session
Workshop with key industry stakeholders to finalise key elements of the Strategy
Refinement and Finalisation
Test key elements of the strategy with stakeholders across the country.
Download Australia's Sport Participation Strategy
For more information, please contact playwell@ausport.gov.au

Site Map

Artwork by Brad Hore

Artwork by Brad Hore

Acknowledgement of Country

We acknowledge the Australian Aboriginal and Torres Strait Islander Peoples of this nation, the traditional custodians of the lands and seas on which we live. We pay our respects to ancestors and Elders, past, present, and emerging. Through this Strategy, we are committed to honouring Aboriginal and Torres Strait Islander Peoples’ unique cultural and spiritual relationships to the land, waters, and seas. We recognise the outstanding contribution they make to sport in Australia and celebrate the power of sport to promote reconciliation and reduce inequality.